Maximizing Your Campaigns with GoHighLevel’s Facebook Ads Reporting
Maximizing Your Ad Campaigns with
GoHighLevel’s Facebook Ads Reporting
Unlocking the Power of Facebook Ads Reporting in GoHighLevel
Did you know that GoHighLevel (GHL) has an incredibly powerful Facebook Ads reporting feature that can transform the way you manage your lead ad campaigns? Having Facebook linked into a CRM like GHL gives you much deeper insights into your ad performance as it can track data that would be tedious to track manually.
Imagine having all your key ad metrics AND CRM metrics in one place, without having to toggle between multiple platforms or going on Facebook to review your metrics. GHL’s Facebook Ads reporting feature lets you do just that—with just a few clicks!
Linking Facebook to GHL
Setting up Facebook Ads reporting in GHL couldn’t be simpler. All you need to do is log in to your Facebook account from within GHL under the integrations tab, and the platform takes care of the rest. Assuming you mapped your lead forms correctly! Once connected, GHL automatically pulls in all your key Facebook Ads metrics and presents them in a way that’s easy to understand and also filterable through date selections.
Metrics That Matter
With GHL’s Facebook Ads reporting feature, you get access to the metrics that really matter for your business. Here’s a quick breakdown of the most important data points you can track:
Return on Investment (ROI): Easily track how much money you're making in relation to what you’re spending on ads. If you are entering an opportunity value on the lead opportunity card when you close a sale, GHL can link these values to the exact Facebook ad that generated the sale. This allows you to easily see your closing ratio/ROI per each adset. Return on Investment is calculated as follows: (Gross Revenue – Ad Cost)/(Ad Cost).
Lead Tracking: Find out exactly which leads came from which campaigns. Whether you’re running a single ad or multiple campaigns, you can track where your sales are coming from and make informed decisions about where to focus raising ad spend, or shutting off poorly performing ads. Just because an ad is generating low-cost leads, doesn’t mean it will generate you the most sales.
Cost per Sale (CPS): No need to dig through data to find out how much each sale is costing you. With GHL, your CPS is automatically calculated and displayed, helping you manage your ad budget effectively. CPS is calculated as follows: (Total adspend for specified time frame)/(Number of sales).
This image shows the Facebook Ads reporting dashboard for one of our newer clients. The client has spent approximately $1,438 in ad spend and generated over $6,000 in revenue. As this client earns a commission percentage based on their total sales, the ROI is being calculated inaccurately here. However, businesses that can track an exact profit per client will be able to see a more precise return on investment (ROI), making this dashboard a valuable tool for assessing campaign performance and profitability.
Visualize Your Data
GHL has graphs embedded into the Facebook report, but as of the time of this writing, there are only three data points being graphed. Impressions, Clicks, and Conversions. Overall, the visual aspect of the GHL Facebook reporting is lackluster, it is still a handy function that can help you spot trends easily over longer periods of time.
Optimize Your Ads with Data-Driven Decisions, Not Gut Feelings
If you had two separate ads running for your business, and one is generating $10/leads and the other is generating $25/leads. Which one is the better performing ad? If you said the $10 ad, you probably wouldn’t be entirely correct just yet.
To come to a correct answer, we first need to determine, how many leads do you have to work through on average to generate a sale on the $10 vs the $25 leads? What is the average sale or ROI of the two ads? How many leads have been generated on each campaign, do we even have a large enough sample size to make a determination?
These are all important questions to ask, and GHL makes it easy to answer them all. GHL x Facebook reporting allows you to make Data-Driven Decisions, there’s a reason the saying “Numbers never lie” exists.
Conclusion: Simplified Reporting, Better Results
GHL x Facebook Ads reporting feature is the tool you didn’t know you needed. By logging into your Facebook account from within GHL, you’ll unlock a world of valuable data that’s presented in a way that’s easy to digest. From ROI tracking to lead generation insights and CPS calculations, GHL gives you the tools to make informed decisions and make better business decisions.
So, if you’re ready to take your Facebook ad reporting to the next level, it’s time to tap into the power of GHL and let your data guide the way to better results.
If you are in the market for a CRM that has the capability to do everything talked about in this post, and you're ready to take your business to the NextLevel, then come book on our demo calendar! https://systems.nextlevelcrm.io/democalendar
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